Sara Beheyt


As a Chief Marketing and Communication Officer, Sara articulates BOSAQ’s vision and mission for success, ensuring that BOSAQ’s core values are reflected across online and offline channels and deliver the right message to people and businesses, worldwide.

She partners closely with everyone at BOSAQ to ensure that the strategy is in line from the discovery of the products and services to their launch.

Born and raised in Belgium, she has always had a strong interest for cultures and the world which made her move out of Belgium after graduating at the age of 17. She has studied International Business and advanced Marketing in Denmark, Norway and finally graduated as a Master in Marketing Management at Grenoble École de Management in London.

Sara’s professional background spans brand, product and service communication and strategy with a special focus on digital marketing and data analytics. She has experience in the FMCG and Aviation industry where she developped her skills in analytics, brand management and communication. Now working for BOSAQ as the new CMO, Sara has the belief that she can help to a greater cause that have an effect on both the environment and people.

Out of the office, you can usually find her outside, doing some gardening or yon a round-the-world trip with her backpack.

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